amoCRM

The amoCRM integration lets your AI employee handle incoming inquiries directly in your CRM. amoCRM connects in two ways — as a channel (a source of messages) and as a talent (CRM operations via MCP). Both use OAuth.

Channels — overview

What a channel is and how it works in AI Textura

Bitrix24

A similar CRM with channel / talent split

Messengers

WhatsApp, Instagram, VK via aggregators and Kommo

Talents

Catalog of MCP tools and integrations

Two ways to connect amoCRM

amoCRM integrates with AI Textura in two independent ways. Both rely on amoCRM OAuth, but they solve different problems:

	Channel	Talent
Where it is configured	The agent’s Channel tab	The agent’s Talents tab
What it does	The AI receives and replies to messages that arrive in amoCRM	The AI performs CRM actions: creates deals and contacts, finds existing ones, schedules tasks, adds notes and tags
Technology	OAuth + message forwarding to AI Textura	MCP server (Model Context Protocol)
Minimum to work	An authorized amoCRM account	An authorized amoCRM account (the same one or another)

Both connections share the same OAuth bridge — after you authorize amoCRM once, the second connection type can pick the same account without signing in again.

AI employees do not create leads or deals automatically just because the channel is connected — that requires the talent. The channel only forwards messages to AI Textura.

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Connecting amoCRM as a channel

The channel ensures that all messages arriving in amoCRM reach the AI employee, who can then reply directly from the deal card.

What the channel provides

• The AI employee responds to customers directly from amoCRM.
• Managers see the full conversation in the deal card.
• You can route messages from WhatsApp, Telegram, Instagram, and other channels configured in amoCRM.

How to connect the channel

1. Open the Channel section

   Go to AI Employees → select the agent → Channel tab → Connect new sub-tab.

2. Select amoCRM

   In the platform list, find amoCRM and click on it.

3. Create a connection

   In the side panel, choose Create.

4. Authorize via OAuth

   Click Connect amoCRM channel — an amoCRM window will open. Sign in to your account and confirm access.

5. Fill in the settings

   • Platform: already selected — amoCRM.
   • Channel name: any name convenient for you.
   • Long-term token: filled in automatically after OAuth (or paste it manually from amoCRM settings).
6. Connect

   Click Connect. The channel will appear in the Connected tab.

Where to get the amoCRM token (fallback path)

If OAuth does not work, you can connect the channel using a long-term token:

1. Open amoCRM settings

   Go to amoCRM → Settings → Integrations.

2. Find the integration

   Find or create the AI Textura integration.

3. Copy the token

   In the “Keys and access” section, copy the long-term token.

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Connecting amoCRM as a talent (MCP)

The talent is an MCP server through which the AI can work with amoCRM deals, contacts, companies, pipelines, tasks, and notes during a conversation.

When you need the talent

• The AI should create deals automatically based on the conversation outcome.
• You need to look up an existing customer in the database before responding.
• The AI should schedule tasks for managers or assign a responsible manager.
• You want notes and tags maintained based on the dialog.

How to connect the talent

1. Open Talents

   On the agent page, go to the Talents tab → Browse apps.

2. Find amoCRM

   The amoCRM card lives in the Business Management category.

3. Pick a modal tab

   The “Connect amoCRM” modal has two tabs:

   • New connection — starts the OAuth flow with amoCRM.
   • Existing account — pick a previously authorized account (if you already have an amoCRM channel connected, or if another agent used the same login).
4. Authorize

   On the “New connection” tab, click Connect amoCRM channel, sign in to amoCRM, and confirm access.

5. Save

   The talent will appear in the Connected tab on the agent page.

The talent and channel can share a single amoCRM account — the OAuth bridge remembers the authorization, so picking “Existing account” for the second connection skips the sign-in.

The talent acts on behalf of the authorized user. Mind their permissions in amoCRM — if the user has no access to a pipeline or task, the talent cannot work with it either.

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Kommo

Kommo (the international version of amoCRM) is connected the same way — both as a channel and as a talent. It uses the same OAuth bridge, but with a Kommo endpoint.

1. Open settings

   On the Channel or Talents tab, select the Kommo platform.

2. Click Connect

   In the modal, click Connect KommoCRM.

3. Authorize access

   Log in to your Kommo account and confirm access.

4. Add the integration

   Click Add — the connection is ready.

Kommo includes built-in channels: WhatsApp, Telegram, Instagram, VK. Every messenger connected in Kommo automatically becomes available to the AI employee through the Kommo channel.

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FAQ

Do I need to connect both the channel and the amoCRM talent?

It depends on what you need. If you only want conversations in the deal card, the channel is enough. If the AI should create deals on its own, schedule tasks, or look up customers in the database, you need the talent. Most setups use both.

Can I use a single OAuth for both connection types?

Yes. After the first amoCRM authorization, the second connection (channel or talent) can select “Existing account” — no login or password is required again.

The amoCRM OAuth window doesn't open / closes with an error.

Make sure your browser is not blocking pop-ups for the AI Textura domain. If the integration has been removed in amoCRM or the permissions revoked, recreate the integration and use the long-term token from the “Keys and access” section.

Can I connect Kommo and amoCRM at the same time?

Yes. They are two separate platforms and work independently. Connect them one at a time — each requires its own OAuth.

What if the AI is not responding in the deal card?

Check: (1) the amoCRM channel is active and not disabled in AI Textura; (2) the chosen agent is “Active”; (3) the agent’s working hours allow it to operate right now; (4) inside amoCRM the messenger is routed to the correct agent.