Create an AI employee, connect a channel and CRM, and launch automation in half an hour.
This page is the shortest path from sign-up to a working AI employee that replies to customers in a messenger and saves contacts in your CRM. The whole flow takes about 30 minutes. For deep dives on each step, see the linked sections.
The video walks through an end-to-end scenario: creating an agent, configuring a minimal Persona, connecting Telegram and CRM, and running the first test conversation. If you prefer text — keep scrolling.
The minimum viable Persona has three blocks: Role, Tone, Instructions. Full guide: Persona.
1
Role
One or two sentences: who the employee is and which business they represent.
You’re a virtual consultant for “Northern Forest” store. You help customers pick products and place orders.
2
Tone
How the employee speaks: formal or friendly, addressing style, response length, emojis.
Be warm and use formal “you”. Keep replies short (3-4 sentences). Avoid jargon.
3
Instructions
What to do in typical situations. Create a separate block per scenario: greeting, pricing replies, what to do when an item is out of stock, how to hand off to a human manager.
Save iteratively — the platform automatically creates versions you can roll back to.
If you run your customers through Bitrix24 or amoCRM, connect the CRM so the agent can create leads, look up contacts, and update deals. There are two independent integrations:
CRM channel — receive messages from the CRM’s open lines. See Bitrix24, amoCRM.
CRM talent — perform CRM operations on behalf of the agent (create lead, assign owner, move deal). See Talents.
Most setups need both: the channel so the agent sees the customer’s chat inside the CRM, and the talent so the agent can act on CRM entities (leads, deals, tasks).
1
Open Talents
On the agent card → Talents tab → find Bitrix24 or amoCRM.
2
Authorize the connection
Bitrix24 — REST webhook with CRM/Users/Tasks permissions. amoCRM — OAuth.
3
Describe the talent in the Persona
In the Persona, add a block: “When a customer leaves contact details, create a lead in the CRM. Use name and phone, tag it Chatbot.”
There are two ways to verify the agent — without waiting for live customers.
1
Live preview on the agent page
The Show chat button in the top-right corner of the agent card opens the embedded test chat. Handy for development and quick Persona tweaks.
2
Live chat /live/:id for sharing
Each agent has a public /live/<id> page — open it in a new tab or send the link to teammates without a platform account. Useful for demos and acceptance.
Live modes consume words and balance just like regular conversations. Watch your spend during testing.
Yes — provided you already have an account, a Telegram bot token, and you’ve thought about your business description and communication style in advance. If you still need to figure out who your agent should be, plan for 1–2 hours.
Which creation path should I pick — template, URL, or empty?
If you have a website with services described — try “from URL”: you’ll get a solid draft. If your business is typical (assistant, consultant), use a template. Start from scratch only if you already know how to write Personas.
Is connecting a CRM mandatory?
No. A Telegram bot works perfectly without a CRM. But if you sell — without a CRM you’ll lose leads and history.
What if the agent answers off-topic?
Open the Persona and refine the instructions. Most issues are fixed by adding one new block: “When the customer asks about X — answer Y.”
How much does the launch cost?
Creation and configuration are free. Charges apply only to actual conversations. See Billing.
Can I create multiple agents at once?
Yes. Each agent has its own Persona, channels, and talents. Useful, for example, for different products or different languages.
How do I move a test agent to production?
Test and production are the same agent. Just switch the channel — for example, from a Telegram test bot to your company’s main Telegram bot, or add additional channels.